Tuesday, November 14, 2017

2018 Strategic Planning: The Convergence of Digital Technology & Healthcare

Traditionally, many healthcare organisations could get by without a concrete marketing and business development strategy, however, the digital age has now made this planning cycle very important.

As the New Year approaches, now is the ideal time for healthcare practices to reflect on their 2017 marketing results and plan new and improved strategies for 2018.  More...

Friday, September 15, 2017

Doctor Google: Danger or Opportunity?

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences.  More...

Wednesday, September 13, 2017

How vulnerable is your website to cyber attackers?

Jason Borody discusses the vulnerabilities of the average healthcare website and the importance of online security. 

The recent global Ransomware attack laid bare the vulnerabilities of current security protocols, particularly those in healthcare.  More...

Thursday, June 08, 2017

When Patient-Centric Health Care Hits Home

The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.

Thursday, June 01, 2017

How technology is fusing medicine and social media and why thats good news for clinicians

It’s no secret that social media platforms like Facebook and Twitter are having a profound impact on health care delivery. Only around 10% of doctors use social media professional purposes.

But navigating social media and knowing how to get the most out of it isn’t easy. How do you build an audience without spending hours online each week? What are the best ways to maintain boundaries and manage confidentiality?  More...

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