What is an intensive masterclass?

The masterclass series is a face-to-face learning experience that will take you on a ‘deep dive’ into themes of great interest and relevance.

Each half, or one-day Masterclass is designed to efficiently convey what you ‘don’t know’, and what you ‘don’t know you don’t know’, and in the process create an action plan for further investigation and implementation of strategy.

Post Covid Practice Refresh – Positioning for Growth

Growth is no longer an option – it is a matter of survival. These difficult times alert us to the fact that now more than ever, we have arrived at the intersection between management strategy and the technology that enables it – this masterclass will explore how this marriage can help drive business efficiency, patient engagement and practice growth.

Key Discussion Points:

1. Your Patient – a well-informed consumer
2. Solutions & Workflows
3. Leadership & Team Building
4. Effective use of Practice Metrics
5. The Risks & Opportunities – hidden in
6. your practice management software
7. The Role of Data Science & Business Intelligence
8. Understanding the Marketing Concept

Key Marketing Strategies for Practice Re-set

The medical industry is a complex and sophisticated marketplace with a suite of compliance guidelines not found in other market sectors. Effective medical marketing needs strong industry knowledge to get results and ensure compliance. This Masterclass will explore relevant and ethical medical marketing practices that address the needs of the modern, empowered healthcare consumer.

1. Analysis & Planning – know where you are and where you want to be
2. Referrer Relationships – establishing, maintaining, evolving
3. Brand Power – what makes a trusted brand?
4. Your Digital Presence – getting it right
5. Building ‘Community’ through Education
6. Your Rooms – a marketing tool

Advanced Wealth Planning

This Masterclass will elaborate on the 6 Step Process to Achieving True Wealth, and the Crucial Role of the Financial Coach. By attending you will also learn:

1. The Common Themes of the Truly Wealthy
2. Visualisation & the Art of Goal-setting
3. The Philosophy of Lifestyle Planning
4. The Importance of Risk Management
5. The Investment Universe
6. The Secrets to Successful Property Investing
7. A Day in the Life of a Fund Manager
8. How to Choose your Advisers
9. Why Second Opinions are a Good Thing

“I have attended 8 conferences in this year – 2 overseas. This is the best one!”

Respiratory Physician